Marketing Essentials

Course Description:
Without marketing, the fact that you’ve built a better mousetrap might go unnoticed. In fact, the whole notion of what constitutes a better mousetrap is dependent on marketing insights. Your engineers may have an elegant design that consumers reject as irrelevant or too cumbersome to use. Marketers are key in coordinating those who make product and design decisions with sales personnel and, ultimately, with consumers. Their marketing strategies can enable companies to remain ahead of the competition and attract customers whose loyalty will be the foundation of a successful venture. In this course, you will develop essential marketing skills.

Course length: One day

Course Content
Lesson 1: Analyzing Your Market
Topic 1A: Determine Your Sales Objectives
Topic 1B: Analyze the Market
Topic 1C: Isolate Your Market Segment
Topic 1D: Analyze Your Product

Lesson 2: Positioning Your Product
Topic 2A: Position Your Product
Topic 2B: Price Your Product
Topic 2C: Brand Your Product
Topic 2D: Develop Your Advertising Tactics
Topic 2E: Organize Your Marketing Efforts
Topic 2F: Conduct a Marketing Audit