New Product Introduction

Description:
The course was designed to cover critical business and professional development topics in the shortest time possible. With a wealth of hands-on exercises, the course keeps you engaged and help you retain critical skills.

Today many companies devote enormous effort to the introduction of their new products. The solid information and supporting techniques in this book will help you cut R&D costs, reduce product development lead times, and provide more vital management information. It also includes a review of ROA and ROI and how you can improve these very significant numbers.

Duration: One day

Table of Contents:

Module 1: Forcing Improvements in New Product Introduction
What Is a New Product Introduction Process?
The Benefits of a New Product Introduction Process
Today’s Top Eight Business Challenges

Module 2: The Key Business Documents
The Key Business Documents
The Business Plan
The Market Requirements Document
The Engineering Requirements Specification
The Pro Forma Profit and Loss Statement
The Project Plan

Module 3: Changing the Organizational Structures
The Emerging Information Organization
The Selection of Team Members
The Basics of Project Management

Module 4: The Major Phases of the New Product Introduction Process
The New Product Introduction Process
The Concept Phase
The Investigation Phase
The Design (R&D) Phase
The Manufacturability Phase
The Introduction Phase
The Product Transition and Postmortem Phase

Module 5: Conclusion Breakthrough Thinking
Embracing Change
Creating Change
Breakthrough Thinking