Recruiting the Workforce of the Future

Course Description:
Course Objective: You will develop the skills you need to develop the right-sized workforce for today’s business needs. You will explore traditional hiring criteria and create new, more appropriate employee profiles. You will also creatively develop a compelling message to attract applicants. Additionally, you will plan a successful recruiting campaign. Your capstone activity in this course and in recruiting will be to select the right employee to complete the task at hand.

Course length: One day

Course Content
Lesson 1: Profiling the Employee of the Future
Topic 1A: Reassess Traditional Credential Requirements
Topic 1B: Develop Skill and Performance Criteria

Lesson 2: Developing a Compelling Recruiting Message
Topic 2A: Brand Yourself as an Employer
Topic 2B: Understand the Eight Essential Factors
Topic 2C: Create Your Message

Lesson 3: Planning Your Recruiting Campaign
Topic 3A: Dissect Recruiting Campaigns
Topic 3B: Target Your Market
Topic 3C: Execute the Campaign
Topic 3D: Manage the Campaign

Lesson 4: Selecting the Right Employee
Topic 4A: Develop a Selection Process
Topic 4B: Conduct the Interview

Appendix A: Critical Skills to Look for in the Workforce of the Future